Call Us Today03 9830 1998

Take action on your dreams

SH_006

We have all heard the saying that we need to “dream big”. Dreaming is one thing, but we need to proactive and take action on our dreams.

Our business started from small humble beginnings where we simply posted a few images of our wedding work on the internet and see where it leads. We sat back and waited. Little did we realise how quickly our work got around and we started to book weddings. It was the best feeling in the world.

As we got busy, we realised we needed a good business plan. We needed to be honest with ourselves and ask the question, “where do we see ourselves in the next 3 years”.

With that in mind, we created a balanced coverage of all the important areas in our life and set goals in the following categories (see http://www.mindtools.com). Here’s an example which you can work on:

  • Career – What level do you want to reach in your career, or what do you want to achieve?
  • Financial – How much do you want to earn, by what stage? How is this related to your career goals?
  • Education – Is there any knowledge you want to acquire in particular? What information and skills will you need to have in order to achieve other goals?
  • Family – Do you want to be a parent? If so, how are you going to be a good parent? How do you want to be seen by a partner or by members of your extended family?
  • Artistic – Do you want to achieve any artistic goals?
  • Attitude – Is any part of your mindset holding you back? Is there any part of the way that you behave that upsets you? (If so, set a goal to improve your behavior or find a solution to the problem.)
  • Physical – Are there any athletic goals that you want to achieve, or do you want good health deep into old age? What steps are you going to take to achieve this?
  • Pleasure – How do you want to enjoy yourself? (You should ensure that some of your life is for you!)
  • Public Service – Do you want to make the world a better place? If so, how?
  • Spiritual – Where are you at spiritual? Does God exist in your life?

Once you have refined your categories, evaluate your “Current State”.  Then brainstorm the steps in reaching your “Future state” goals

Current State –> action steps –> Future State.

Try mind maps or cutting out each category and sticking them on your wall.

This annual evaluation of where we at and where we want to be has greatly helped us achieve our personal and career goals in a short space of time. It takes a lot of courage, but if you put your mind to it, all things are possible!

I challenge yourself to start early and take action on your dreams!

Tips on engaging your online community with visual content

Collins234 has been a centre for my retail therapy. Saba, Mollini, Indigo, and Dymocks are my list of favourite stores to visit. Recently, Knight Frank of Collins234 engaged me on a commercial photography assignment to create photogaphy content for their social media strategy. The brief was to think about ways in creating interesting ‘visual’ content that would represent the retailers at Collins234 in the most informative, entertaining and useful way.

Developing a great social media strategy is the opportunity to present a brand in a way that is interesting and useful. Some people create and post content on the fly but we should create content that will resonate with your audience. We also believe that visual cues like photographs plays an important part in engaging the online community. Visual content needs to be pretty to look at. It creates a talking point. Past research has shown that 90% of information transmitted to the brain is visual, and that we process visuals 60,000x faster than regular text. Therefore Facebook, 74% of the posts are comprised of photo content and they take out approximately 95% of total brand engagement.

So here are a few tips to think about when developing visual content for your social media strategy:

1. Who are you trying to reach?

Gaining as much information about age, gender, location and even interests will help build the right community. This will give you a great starting point when it comes to creating visual content.

2. What do they care about?

Once you know who your audience is, you have to know what engages them. What makes them respond or take action? What do they truly like or find interesting?

3. How often will you post?

Having a content calendar will help you know when and how often you should post. Start off with 3 posts per week and increasing as you see fit. When you post an image with text, keep the text short, punchy and straight to the point with no more than 30 words. Don’t write an essay! If the number of unlikes or “disengagement” increases then think about decreasing the number of posts. Post only high quality content that serves a purpose. Hash tagging other brands can also boost “likes” and interaction to your brand too.

4. Are you using ALL of your brand assets?

Don’t leave any valuable brand assets behind. Anything that is remotely interesting on your website should be up for discussion for use on social media platform.

 

All images are copyrighted and cannot be used without written consent.

 

“Make a pit stop at Collins234 for major retail therapy. Just catch the No.70 tram.”

Finessence_C234_0002Finessence_C234_0004 Finessence_C234_0011Finessence_C234_0027Finessence_C234_0026Finessence_C234_0024Finessence_C234_0013

 

“Did you know the Collins234 houses the largest bookstore in Australia?”

Finessence_C234_0023Finessence_C234_0016

 

 

 

How to style your bridal party with Cathleen Jia

 

We first feel in love with Cathleen Jia dresses when we worked together with Miss Aimmey on a Garden Romance inspired shoot back in year 2011. Cathleen creates timeless pieces which are inspired from the romance of the 1920′s to the elegant screen goddesses of the 1950′s. Everything is beautifully designed and handcrafted which gives an unique and feminine essence to any bridal party.

We are excited to showcase our latest bridal collaboration with Cathleen Jia and Miss Aimmey (which has been kept under the wraps for months) to inspire you with elegant styling and soft imagery. Throwing prints and a pop of colour to a bridal party adds so much uniqueness and fun!

Our work has been featured on Polka Dot Bride here, and special thanks for Samantha Wills, Bud Florist and our stunning models, Nicole Buchanan and Audrey Tan. Enjoy! xxx

Finessence_CJia__070

Finessence_CJia__085Finessence_CJia__008Finessence_CJia__006Finessence_CJia__005Finessence_Cjia_005Finessence_CJia__027Finessence_Cjia_001Finessence_CJia__057Finessence_CJia__058Finessence_Cjia_002Finessence_Cjia_003Finessence_CJia__001Finessence_CJia__080Finessence_CJia__083Finessence_CJia__089L13

What makes a great photographer? Photography that changes lives

One question that I get asked quite commonly is, “What makes a great photographer?”

Yes, it’s the lighting, composition, the pose (how the hands and feet are placed), expression and emotion, location, theme and concept. But above all these things, I really believe personality plays a significant part of being a great photographer. I mean, great personality goes with anything you do in life really. You can be the most technically sound photographer but have the meanest, craziest, insensitive or inconsiderate manner towards a subject, the images that turn out in the end may appear lifeless. You have to be well composed, have a clear head, and ensure your subjects feel your vibe and energy. They need to be comfortable and relaxed subjects, not ones that feel tormented by your constant abrupt directions. Pursed lips and serious frowns aren’t the most flattering look!

Anyway, I recently met the most beautiful and gentle-spirited lady, Raelene who you never have guessed had an inner struggle that have held her captive for so many years. She was plagued with a reproductive syndrome which made her feel ugly, unfeminine, and loathed at the idea of having her photos taken. It was only until her very best friend, Tracy encouraged her to do something nice for herself: to glam up and have timeless images taken.

I felt so privileged knowing Raelene throughout this entire process. It was my duty and responsibility to ensure that Raelene felt incredibly beautiful, feminine and sexy in front of the camera. Little did I comprehend how much a day spent with Raylene had truly changed her life and perspective as a woman. It was then, the penny dropped that being a great photographer, is one that can change lives.

Here are a series of images of Raelene in her element, followed by her touching testimony which she hand written (now typed) and posted to me. It is a must read!

Raelene, you are beautiful inside out and I know these images will remind you what a wonderful human-being you are. Much love and success to you, Karen.

The last image is with her bestie, Tracy.

Thank you Candice Deville for being my incredible partner and vintage glamour hair and make-up stylist for this vintage glamour photography session.

Now here is Raylene’s testimony….

 

Dear Karen,

I can’t thank you enough for the amazing experience that I had at Finessence Photography. It was one of the best days of my life.

I was diagnosed with a reproductive syndrome at age fifteen. Being told that I had no ovaries immediately made me feel different to my girl friends and other woman in general. I didn’t think that I was worthy of “girlie” things like high heels, make-up and feminine clothes.

For years I thought that I was ugly and avoided having my photo taken by being the one behind the camera. I would be thrilled when a shop assistant would refer to me as “madam”because it meant that they thought of me as a woman.In December 2012 work gave me a $500 gift card for working for he company for twenty five years. I was going to get something practical like a lawn mower.

My colleagues were horrified and told me that I had to get something special just for me.

I remembered that my gorgeous Nan had passes away in April and the fact that there were some nice family photos of her at the funeral there really wasn’t a know out glamorous photo that really captured her. I was saddened deeply that there wasn’t one professional photo of her and decided that I would not let this happen to me.

Some people overcome their fears by sky diving, swimming with sharks or some other activity. I decided to overcome my self loathing, to be able to walk past a mirror and look into it.

I told my best friend Tracy how I felt and after she stopped crying we talked about me having photos taken to lift my spirits.

Every photographer we talked about was so cheap and tacky and just didn’t make me feel that they would be sensitive to my needs.

We did a lot of research on the internet and eventually typed “Glamour Photography”. Finessence Photography came up and within seconds I knew who to call. The photo’s were so beautiful, glamorous and professional.

I rang and spoke to Karen and we arranged to have a meeting before the photo session to make sure that everything went perfectly on the day and that I was completely comfortable.

I walked past the studio door terrified of being inside, foolish of me because as soon as I met Arlene and the beautiful Karen they completely made me feel at home.

Karen spent ages with me asking what kind of photos I wanted done and showing me some of her outstanding work. She listened while I explained about my reproductive syndrome and was so compassionate and understanding. She didn’t even mind when I asked if my friend came along for morale support.

On the days leading up to the shoot I was full of insecurities. I am too ugly for such stunning photos, too old, my teeth aren’t perfectly straight, I wont know how to pose. What if I look at the photos and I don’t like them?

I was so nervous but on the day Karen and Candice made me feel so special and pampered me for the whole day.Candice did an exceptional job on my hair and makeup. You made me look naturally beautiful – not overdone. I truly understand why you are world known, for talented doesn’t begin to describe you. Such an understatement!

You even coaxed me into wearing false eyelashes which were amazing. I never felt beautiful enough.  Karen you talked me through the photo shoot step by step giving me a confidence that I never thought that I would ever have. You are so creative and nothing was too much trouble. Your studio is surrounded by some of the most amazing backdrops, the buildings are incredible. Your attention to detail and your calming nature really was so appreciated.The way that you would stop at nothing to get the perfect photo was incredible. You moved heavy chairs (how as there is nothing of you). and even asked an unsuspecting postman delivering mail to the building we were taking photos in to pose with me. Hysterical when I saw the photos you game me plenty of time to look through them which I needed, because there were so many beautiful photos I needed time to choose. You didn’t force your opinion on me an you certainly weren’t pushy.

My family say that the photos are so me and so beautiful. They are timeless, will never date. Mum even said they are so “Downtown Abbey” which is a huge compliment because it is her favourite show. Heaven help if we call when it is on.

To anyone wanting professional photos taken but are hesitant because they don’t feel young enough or beautiful enough stop making excuses and put themselves in the hands of Finessence Photography. They won’t regret it, they have nothing to loose and everything to gain.

For me I will be more confident, happier and will feel “normal” and beautiful for the first time in my life. I have learned that I don’t have Turners syndrome tattooed on my forehead and my syndrome doesn’t define me.I will wear make-up more often and have my hair and nails done regularly. I will not hide behind the camera but will even one day I swear somehow walk down the catwalk! While I think of promises that I will make to myself I will not hide from mirrors.

My three angels at Finessence how do I thank you for lifting decades of self loathing off my shoulders. A day in your work life and a changing day in mine.

A year of expensive counseling couldn’t have done what you three gems did in one day. Thank you so much for your professionalism and support.

Lots and lots of love.

“A changed Raelene.”

 

Big moments

For the past 3 days, we’ve been glued to our TV set since the Voice of Australia, season 2 has began. As we tune into the series and me gushing over Ricky Martin taking note on what the coaches were saying, it dawned on me that there isn’t much difference between a singer and a photographer. We are all yearning for that life changing moment. It’s that big break that sets the course of life, or the rest of your life. The decisions we make, the challenges we face or things the unexpected events that happen in our life.

Taking that leap of faith to leave our IT careers to pursue our passion for wedding and portrait photography, has definitely transformed our lives. It humbled us, it made us look at our lives with a different and discerning perspective. It made us become better people on how we want to live life without taking it for granted.

To finish off, here’s one gorgeous image that resonates with big moments. When your child makes their first steps and gives you a wave, it’s these special moments that is forever etched in our hearts.

Stay happy everyone xx

Back to top