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Charles and Keith Street Style Campaign 2016

CHARLES & KEITH SUMMER 2016 draws on a tale of one’s journey to self discovery, a delivery of self expressionism. Pushing forth the idea of self identity, a series of visual narratives portraying the dialogues of one’s inner thoughts.

Supporting their official Summer campaign, I was really humbled when CHARLES & KEITH, an international brand approached me to create a street style campaign which depicts the story of a city slick girl living a carefree life accessorised in CHARLES & KEITH.

I must admit, it was mammoth task shooting 11 different looks in one day, running around like a wild cat in an orange vest (safety comes first ok!), jumping up on bins to take a bird’s eye view whilst making sure every little detail of the product was in clear view and the shot list nailed. However, I had the best time of my life, and I couldn’t have done it without the patience, professionalism and commitment of my dream team.

Ok so here it is! Hope you enjoy the street style campaign now debuting digitally and in store across Asia – Singapore, Korea, Japan, China and Thailand.

 

talent \\ INDIANNA ROEHRICH
stylist \\ DANIEL PACIOCCO
hair & makeup \\ KATE RADFORD
assistants \\ ZOLI DINH, JESSLIN GUVANI, PEPE SIYAVONG, SHAYNE TINO
photography assistant/retoucher \\ STEPHANIE BOLGER
shoes, sunglasses, bags and rings \\ CHARLES & KEITH

 

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Neon Georgie Reload Show

Last Thursday I had the pleasure of capturing Neon Georgie’s Reload Show at the Hi Fi Melbourne on Swanston Street. Tammy Ari, the gorgeous lead singer of Neon Georgie used to be my vocal teacher so I was pretty stoked that she asked me to be her official photographer for the night.

Spotting a Sass & Bide dress, she sang her heart out whilst she jammed her key-tar and synths, and brought the house down with the following favourite tunes: Try, Neon Lover, and Tame the Impossible. They are available on itunes now!

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What does Easter mean to you?

That’s a good question. What does Easter mean to you? We were honoured to take part in a creative Easter challenge at Clayton Church or Christ to create an image which reflects the true meaning of Easter. I have to say, it was challenging to create one image to represent Easter because our faith in Jesus is relational and personal. To most people, Easter means public holidays. To some, chocolate easter eggs and hot cross buns, family outings, or even catching up on housework.

To us, Easter represents God and His people. Jesus took our place and died for our sins so we can reunite us back to God. We wanted to show a representation of people from different races, joined together in the harmony of the cross, and giving testimony of how Jesus’ death on the cross had transformed their lives.

We hope this Easter brings much needed strength, hope and healing to your lives because when we turn to Jesus, we are set free from all bondage of insecurities, hatred and suffering.

Happy Easter!

Meaning of Easter Clayton Church of Christ

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